Effective communication is critically important for any successful business. You might be a great artist, but if you can’t effectively communicate with clients and promote your work, you’ll limit your potential. Here are five main areas where effective communication is essential: customer service, client meetings, marketing your business, pitching potential clients, and face-to-face networking
Secrets of effective communication in business:
Confidence isn’t just what comes out of your mouth; it also extends to your body language. Moreover, it can be helpful if you practice your introductions with a trusted friend or colleague beforehand. Tips for confident body language include smiling, shaking hands firmly, making eye contact, and carying business cards.
Ask appropriate questions
When promoting your services to prospective clients, you must make your pitch customer-focused. Tell customers how your product/service will best meet their needs, instead of stating what you think will be the product/service’s benefits. Therefore, asking the client the right questions to better understand their needs will help you a great deal in the long term.
Speak, pause, listen
This is one of the best secrets of effective communication in business. When meeting with a client, many people tend to rush through several ideas so the client can hear everything. However, the client might start to feel as though their opinion has been ignored, so it’s important that you avoid all distractions and focus squarely on maintaining a one-on-one conversation with the client. Say what you have to say, pause and then listen to the other person. You can then respond appropriately and move on with the conversation.
When writing your marketing copy, make sure it is clear, precise and action-provoking. If writing isn’t your strength, it is best that you hire someone to either create or proofread your marketing copy. It is also important that you take a look at what you consider as impressive marketing copies. Highlight and take notes on them so you can learn the best practices.
Ask for feedback
Keep long-term relationships with your clients by regularly asking for feedback about your products and services. How you do it doesn’t matter as different businesses have their own different ways of doing surveys. However, all that matters is that you continually improve your own surveys.
If you advertise your business through social media networks, you need to respond quickly to tweets and posts of your clients. Make sure you address issues tactfully and quickly and avoid confrontation. When you’re contacted offline, it’s also wise to respond quickly and professionally.